SEPARATE COURSE · SEPARATE CERTIFICATE
A/B Testing
Find the problem in the data, choose a hypothesis and build a page variant. Check the tracking and make a decision based on the results. Work step by step in the application. You can complete this course independently of the others.
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YOUR BRIEF
CTA that is not visible.
A long campaign page has only one button at the end. See how many visitors reach it, then test placing a CTA earlier on the page without changing the offer.
Fictional data and training materials