SEPARATE COURSE · SEPARATE CERTIFICATE
Campaign Attribution
Bring together the pixel, visit quality and surveys featuring ad creatives—on-site and after purchase. Work step by step in the app. You can complete this course independently of the others.
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YOUR BRIEF
One purchase. Several perspectives.
Forma Club: 3 campaigns, 20 purchases and 2 surveys. See what starts customer journeys, what completes them and which ad creatives people remember.
Fictional data and training materials